Background

The point-of-purchase (POP) area and primary counter zones inside Mannings stores represent the most critical zones for impulse buying and loyalty program enrollment. However, during busy checkout hours, shoppers often wait idly without interacting with the brand. Mannings needed a compact, interactive digital counter solution to monetize checkout waiting times, display real-time transactional data, and prompt instant mobile app sign-ups.

Solution

FUNPAD structured an optimized counter-level digital display ecosystem designed for integrated merchant-to-consumer point-of-sale interactions:

·Interactive Counter Signage: Dual-aspect or standalone counter displays facing the checkout queue, dedicated to pitching cross-selling cosmetics, impulse travel-size items, and ongoing member-only deals.

·O2O QR Code Gateways: Seamless integration of high-resolution on-screen QR codes, encouraging buyers to scan and download the Mannings membership app or claim digital coupons while their items are scanned.

·Compact Commercial Framework: Elegant, space-saving enclosures that fit cleanly onto cluttered pharmacy counters without blocking staff line-of-sight or payment terminals.

Results & Benefits

Maximization of Checkout ROI: Turned standard transaction wait times into highly profitable micro-marketing moments, boosting last-second cart additions.

Accelerated Digital Member Acquisition: Created a high-conversion onboarding funnel through clear, digital call-to-actions directly at checkout.

Flawless Store Synergy: Complemented existing POS hardware by clarifying promotional terms automatically on-screen, streamlining customer disputes.