Background

As a leading innovator in the electric vehicle (EV) industry, Xiaopeng (XPENG) operates smart showrooms within high-end urban shopping malls. Unlike traditional automotive dealerships, mall boutique showrooms have limited floor space to display physical cars. Xiaopeng required an ultra-premium, high-reliability commercial digital signage display network to showcase full vehicle configurations, dynamic color palettes, and complex autonomous driving features to tech-savvy consumers.

Solution

FUNPAD delivered an integrated commercial-grade Digital Signage & Interactive Touch Display array specifically calibrated for premium automotive retail spaces:

·High-Definition Smart Signage: Slim-bezel, high-brightness commercial displays that stream vivid 4K loops of vehicle test drives and safety telemetry, drawing foot traffic from deep within the mall.

·Interactive Vehicle Configurator: Responsive touchscreen displays integrated smoothly next to display models, allowing potential buyers to swipe through trim levels, wheel upgrades, and interior styling options.

·Centralized Content Synchronization: Fully compatible with enterprise MDM cloud platforms, enabling Xiaopeng to push real-time promotional campaigns, pricing drops, and national launch events to all showroom screens simultaneously.

Results & Benefits

Virtual Showroom Expansion: Empowered space-constrained mall stores to display their entire vehicle lineup virtually, capturing more potential leads.

Deepened Consumer Engagement: Transformed passive window shopping into an immersive, self-guided brand exploration.

Consistent Brand Image: Guaranteed millisecond-accurate display synchronization across the store, creating a sleek, futuristic automotive retail environment.